Strategy & account structure
Campaign architecture built around your offer, objective, audience and available budget.
Paid social, managed end to end
Meta Ads Management for Facebook & Instagram
Swah manages Meta campaigns from paid-social strategy and account setup through creative testing, conversion tracking, ongoing optimisation and reporting.
Facebook Ads
Instagram Ads
Ongoing optimisation
Where Meta fits
Swah is built around ChatGPT Ads. We also manage Meta Ads for businesses that need an established paid-social channel alongside emerging AI advertising.
What we manage
The working parts of a well-run Meta account
Campaign setup
Campaigns, ad sets and ads configured with clear objectives, naming and measurement in place.
Facebook & Instagram placements
Paid social campaigns managed across the placements that fit your creative and campaign objective.
Creative testing
Structured tests across messaging, formats and concepts to learn what earns attention and action.
Conversion tracking
Tracking reviewed and configured so campaign decisions are based on useful conversion signals.
Optimisation & budget management
Ongoing monitoring of delivery, spend and campaign performance, with budget changes made deliberately.
Reporting & insights
Clear reporting on activity, performance and what the next round of testing should address.
How we work
A practical process, from account review to iteration
Understand the offer
We clarify your commercial objective, audience, customer journey and constraints.
Review what exists
Where access is provided, we review your account, tracking and available campaign data.
Build the foundations
We shape the campaign structure, budget approach and measurement setup.
Launch creative tests
We prepare focused tests across audiences, messages and suitable Facebook and Instagram placements.
Monitor and optimise
We watch delivery and conversion signals, then adjust creative, structure and budget allocation.
Report and iterate
You receive practical reporting, clear findings and the next set of priorities.
Who it suits
Built for businesses with a clear offer and measurable next step
Meta Ads works best when the offer, audience and conversion journey can be tested clearly. We assess those foundations before recommending a campaign approach.
- Ecommerce businesses with products suited to visual paid social
- Lead-generation businesses that need a structured acquisition channel
- B2B and service businesses with a clear offer and conversion journey
- Teams already spending on Meta that want more consistent management
Meta + ChatGPT Ads
Established paid social, alongside conversational research
Meta Ads can introduce offers and generate demand across Facebook and Instagram. ChatGPT Ads can reach people while they explore questions and compare options in a conversational setting. Used together, each channel can play a distinct role in the customer journey.
See our ChatGPT Ads serviceMeta Ads
Paid-social discovery, creative testing and campaign delivery across Facebook and Instagram.
ChatGPT Ads
Advertising designed for people researching through conversational AI.
Supporting capability
Swah also builds practical AI automations and agents that support marketing and operational workflows.
Meta Ads management FAQ
Discuss Meta Ads
Talk through your account, objectives and next campaign
Book a free introductory call. We’ll discuss your current setup and whether Meta Ads management is a practical fit for your business.
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