Campaign strategy
We shape the campaign around your offer, audience, commercial objective and the questions buyers ask while researching.
ChatGPT Ads, managed end to end.
We plan, build and manage ChatGPT advertising campaigns — from strategy and creative to conversion tracking, optimisation and reporting.
Free 15-minute discovery call. No commitment.
Book your free discovery call
Choose a convenient time to discuss your business, advertising goals and whether ChatGPT Ads could be right for you.
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Where it fits
ChatGPT Ads can put your offer in front of people while they are actively exploring a need, comparing approaches or looking for a suitable provider.
What we manage
The working parts of a ChatGPT Ads campaign
Ad creative
We develop and test messaging suited to a conversational environment rather than simply reusing copy from another channel.
Campaign setup
We organise campaigns, naming, objectives and delivery settings so activity is structured and reviewable.
Context hints
We define relevant contextual signals that can help align ads with suitable research topics and user intent.
Conversion tracking
We configure agreed conversion events so campaign decisions can use meaningful signals from your website and booking journey.
Ongoing optimisation
We monitor delivery, spend and conversion signals, then refine creative, structure and budget allocation as evidence develops.
Reporting
You receive clear reporting on activity, spend, observed performance and the next priorities for testing.
How we work
A structured path from discovery to ongoing improvement
Understand the commercial goal
We clarify the offer, audience, customer journey, available budget and what a useful conversion means.
Plan the campaign
We map campaign structure, messaging themes, context hints, creative requirements and measurement.
Prepare the foundations
We agree access, configure the campaign setup and review the landing and conversion journey.
Launch focused tests
We put agreed creative and targeting ideas into market when the account, assets and approvals are ready.
Optimise from evidence
We review delivery and conversion signals, then make deliberate changes to creative, structure and spend.
Report and refine
We explain what happened, what we learned and what the next round of work should address.
Who it suits
Suited to journeys where buyers do meaningful research
The discovery call is used to assess whether your offer, customer journey and measurement setup make this a sensible channel to test.
- Businesses with a clear offer and a defined next step after the click
- Brands whose customers research, compare options or ask detailed questions before buying
- Teams prepared to test a newer paid channel alongside established acquisition activity
- Businesses with suitable landing pages and a realistic budget for learning
What we need from you
- Your offer, commercial priorities and customer profile
- Relevant account and website access where required
- Existing brand, product and campaign materials
- A decision-maker for approvals and practical feedback
What you’ll learn on the call
- Whether ChatGPT Ads appears relevant to your offer and buyers
- Which campaign objective and conversion action may make sense
- What access, assets and tracking the work would require
- What a practical next step and management scope could look like
Management fee and media budget
Two separate parts of your investment
Your ad spend pays for campaign delivery on the advertising platform. Swah’s separate management fee covers the agreed strategy, setup, creative, tracking, optimisation and reporting work. We scope that fee to your requirements and explain it before work begins.